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Book Description
Mastering Search Engine Optimization
Product Description
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
Explore the underlying theory behind SEO and how search engines work
Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
Examine a number of advanced strategies and tactics
Understand the intricacies involved in managing complex SEO projects
Learn what's necessary to build a competent SEO team with defined roles
Glimpse the future of search and what lies ahead for the SEO industry
This review is from: The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) (Paperback)
I am one who has been very outspoken about the more shady SEO practitioners and about the ridiculously overprices "courses" that are heavily promoted on the Internet. SEO has acquired some of the taint of huckster marketing because of that.
I hope this book helps eliminate some of that. There's no need to pay some self-styled "Internet Guru" hundreds or thousands of dollars for SEO secrets. There are no secrets: every concept, every "trick", every piece of advice is available on the Internet for free. Of course you have to find it all, you have to learn what things are outdated, what advice doesn't work - or you could find 99% here in this book.
Of course it's not for everyone. It assumes some technical knowledge or at least access to someone with that knowledge. As an example, at several points 301 redirects are used as the solution certain SEO issues. Although some minor direction is given about implementing these, you'd need more than is provided here if you were a neophyte - someone using Blogger or [...] isn't going to become proficient with Apache from reading this.
The only small complaint I can make is that sometimes the authors use too many examples, especially for the more basic concepts at the beginning of the book. However, too many is far better than too few, so I won't complain too much. I definitely can't complain that they left anything out: this could serve as a course book for a SEO class.
I'll be recommending this strongly.
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This review is from: The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) (Paperback)
I did enjoy this overview of the SEO field. Granted, even though it has a first printing copyright of October 2009, there are already some outdated links, which only serves to highlight the incredible rate of development that the Internet engenders. This is an excellent introduction to a highly volatile field, and I was very impressed with the depth of subject matter. At the same time, I found the repetition from chapter to chapter of nearly identical text somewhat distracting, which is why I hesitate to give this book a full five stars.
In some ways, this book sets the stage for the next evolution in marketing. Pay-Per-Click does not have the return on investment that Search Engine Optimization can have, and the authors do a very good job of outlining exactly why this is - and while there are many, many different signals which can be manipulated to some extent by a search engine optimizer (optimist?) the authors do an excellent job explaining the many pitfalls that can arise when SEO is done incorrectly. Still, I was somewhat perplexed to note that two tools I rely on most heavily seemed completely overlooked in the text, those being Google Alerts (which provides me with endless supply of keyword-relevant content as it hits the net) and Market Samurai, an astoundingly useful tool in my keyword research process.
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This review is from: The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) (Paperback)
The Art of SEO is a good book, but it could have been a great book. I reviewed it on my blog, in detail, and as an SEO training and teacher, I am always on the lookout for the latest and greatest in SEO.
The book has a lot of great insights into SEO, but it suffers drastically from a forest-for-the-trees phenomenon. As I have taught several hundreds of people SEO, I know that most people do not need the esoterica. They need the basic process of SEO - from 1) keywords, 2) on page factors like page tags and website structure, 3) link building, 4) metrics.
This book has all the esoterica, with no break outs to the big picture. Tons of small print, and no headlines. Where was the editor? Asleep?
If you could combine the Dummies series in terms of layout with the content of this book, you'd have a fantastic guide to SEO. But, alas, you do not.
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The Best Damn Google Seo Book - Black & White Edition: Search Engine Optimization Techniques That Will Increase Your Search Engine Ranking! (Volume 1)
Price:$29.99 & this item ships for FREE with Super Saver Shipping
In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
Product Description
This short Google SEO book will cover pretty much everything you need to know about Search Engine Optimization in a non-confusing matter. When it comes to Internet and/or Web Marketing today you must have an understanding of exactly what SEO is, it's purposes, and most of all, how to implement it when designing your web pages. Understanding Search Engine Optimization is critical for proper Web Development. Search Engines are how most of the sites are going to generate the bulk of their site traffic. So I wanted to create a quick reference book that's easy to understand for both the Novice and Advanced Webmaster alike.
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0 of 1 people found the following review helpful:
Must if you are looking for SEO If you are looking for some SEO tips and tricks, this is it. The gret tips will help you climb the google search engine ladder. The book is very well structured and applicable. If you are looking for some professional inputs, go for this book.
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